a gift as cool as pops 👍🏻

briefing

Celebrate all kinds of dads and their unique habits, like the dad addicted to WhatsApp who sends 👍 for everything, the dad who plays Solitaire on his phone, or the one who spends hours in second-hand groups looking for a car part.

client: Recharge.com

graphic designer: Alan Atty

my role: copywriter